SALES KICKOFF
Event Brand Strategy
Sales Kickoff is an annual super-charged event, that is part education and part inspiration. The aim is to unite the company’s sales force under the ServiceNow brand and point them in one powerful direction.
PROJECT SCOPE
Visual Identity, Environmental Signage, Registration Site, Events App Assets, Animation
YEAR
2023
For this year's highly anticipated in-person Sales Kickoff, ServiceNow looked to recognize and celebrate the exceptional achievements of their top sales performers from around the world. After two long years without being together beyond the confines of their computer screens, ServiceNow’s sales team was finally able to gather at the MGM Grand in Las Vegas. I worked to create the event visual brand direction for environmental signage, internal marketing communications, registration site, on-site mobile app, and speaker presentations.
With the aim to showcase the diversity and talent within ServiceNow’s global sales force, the team organized strategic photoshoots at offices in three key regions - AMS, EMEA, and APJ. By highlighting the company’s sales professionals from different corners of the globe, we hoped to inspire and motivate the entire sales team, fostering a sense of unity and camaraderie that transcended geographical boundaries.
We developed a comprehensive toolkit that encompassed a range of animations. This motion served as transitional moments of delight, guiding users from one section to another. We incorporated these animations into on-site digital signage, keynote presentations, web, and social.
